VIP Private Press + Influencer Event
Russell Hobbs, the storied UK kitchen appliance brand, tapped FG|PG to create a flawless, VIP worthy, US debut during New York Fashion Week featuring a private press event hosted by Kate Beckinsale at the NoMo SoHo Hotel on September 12, 2018.
The event hosted 80 VIP guests, press, and social media influencers to an English-style tea party where they were treated to tea served in vintage tea cups, surrounded in florals, with additional curated British-inspired treats to round out the F&B experience.
FG|PG brought the space to life with a complete historical showcase of vintage products as well as featuring the new U.S. product line.
Guests could see our product showcase creatively intertwined among florals and our decor, while also getting hands-on with each product for future purchase.
The space was designed to enable easy guest flow and non-stop visual excitement. Hanging teacup pendant lights, living floral walls, a traditional British telephone booth, and of course, our A-list celebrity host, Kate Beckinsale, kept guests engaged for the duration of our Tea Party After Dark.
Floral arrangements were provided by Rachel Cho Floral Design, the P.R. and event concept was handled by Lippe Taylor with FG|PG provided creative design and production expertise to successfully execute an impressive brand experience.