The task was to bring Evolus’ vibrant and youthful brand identity to life in a sea of clinical white noise.
Evolus creates memorable moments.
Whether in a doctor’s office or at a sales meeting, every interaction with the Evolus brand is meant to be an impactful one, and their presence on the trade show floor is no different. As a beauty company designing breakthrough products and creating innovative technology, there is nothing “ordinary” about Evolus.
Evolus came to FG|PG with a vision to design a bold and innovative trade show experience. Our creative team ran with their inspiration and created the most sought after destination on the trade show floor.
Collaboration with Evolus led us to interpret their strong inspirational imagery into design elements that fit both their unique brand landscape and a live event setting. The overarching goal was to create memorable moments that would resonate with attendees, provide a personalized brand experience that rose above the crowd, and display a permanence amongst the largest competitors in the industry.
The resulting design featured four distinct elements: a comfortable lounge area with a spa-like atmosphere, an interactive video room with enough confetti to last a lifetime, a private meeting space for sales discussions, and a photo opportunity meant to create insanely Instagramable content.
The main focus of the booth design was the Evolus logo, which we brought to life in multiple capacities.
A cubby wall lined with multi-colored and brightly lit butterflies served as the backdrop for the lounge area. Displayed on the exterior walls of the exhibit were larger-than-life wings, with one pair made of spectacular orange feathers and the other of neon lights. These eye-catching photo-ops provided a perfectly shareable social media moment where attendees could pose with “wings of their own” beneath the Evolus logo. The video room offered another opportunity for social sharing, allowing doctors to take professional headshots and/or record fun videos with Evolus-themed props and rainbow confetti.
In its entirety, the exhibit created an inviting atmosphere by incorporating layered canopy ceilings, ambient lighting, and various textures. The architecture was designed to exude warmth and fun in an otherwise clinical and serious industry. Evolus achieved their goal in spades, by making a bold statement with a uniquely engaging experience all while amplifying their brand and driving ROI.
Designed with modularity in mind, the environment FG|PG produced for Evolus is easily configurable across a variety of footprints and floor plans including 20×20 and 20×40. Being able to attend each event with a fresh look makes Evolus a stand-out exhibitor at shows like the American Society for Aesthetic Plastic Surgery (ASAPS), the American Society of Plastic Surgeons (ASPS), the American Society for Dermatologic Surgery (ASDS), and Vegas Cosmetics Surgery (VCS).
