eBay Gifting Brand Bar Luxury Lounge
eBay’s Luxury division was ready for the small screen, or rather the giant small screen, at this year’s GBK Brand Bar event for the Emmy Awards.
For the first time, eBay participated in a gifting suite for Emmy Award nominees, where celebrities were offered gifts in the form of branded swag, free product, or gift cards in exchange for their help in spreading brand awareness, often in the form of a photo op or video interview. With FG|PG’s creative and production expertise, eBay took their part of the gifting suite to the next level by creating an oversized retro TV for celebrities to step inside to take a photo, complete with an interactive tuner knob to change the “channel” between eBay’s luxury categories.
Our clients and their celebrity guests were thrilled with the TV set FG|PG designed & produced for the gifting suite event. Actors like Christopher McDonald and Lisa Ann Walter from shows like Hacks and Abbott Elementary got to experience life on the small screen in a whole new way, bringing brand awareness to eBay luxury for the fans at home. FG|PG was delighted to be a part of such a fun event!
The space was designed to enable easy guest flow and non-stop visual excitement.
FG|PG provided creative design and production expertise to successfully execute an impressive brand experience.