FGPG executed a vibrant one-day TikTok Influencer Event for COSORI at CoLab in Irvine. Embracing the theme of Día de los Muertos, the event was designed to introduce COSORI’s brand and top-selling products to a select group of influencers. The immersive experience combined cultural elements with product demonstrations, creating an engaging atmosphere that resonated with attendees and showcased the brand’s personality.
The Ask
COSORI sought to host an impactful influencer event that would effectively promote their products through authentic engagement on TikTok. The objective was to curate a lively, interactive experience that would generate excitement and encourage influencers to create and share content featuring COSORI’s offerings, ultimately enhancing brand visibility and connection with their audience.
Challenge
With a tight timeline for planning and execution, FGPG faced the challenge of creating a memorable event that captured the essence of Día de los Muertos while highlighting COSORI’s products. The need for seamless coordination, high-quality decorations, and interactive elements was paramount to ensure influencers left with lasting impressions and engaging content to share.
Solution
FGPG crafted an immersive experience filled with culturally relevant and visually captivating elements:
Event Theme: Inspired by Día de los Muertos, the decor featured colorful papel picado (traditional Mexican cut paper decorations) that transformed the venue into a festive atmosphere. This not only enhanced the visual appeal but also symbolized the celebration of life and connection to cultural roots.
Interactive Stations: Product displays invited influencers to take photos and engage directly with COSORI’s offerings. Staff showcased product features during live demonstrations, giving attendees hands-on experience with the latest innovations.
Entertainment: A live mariachi band added a lively backdrop, while a face painting station offered attendees the opportunity to embrace the Día de los Muertos spirit with calavera makeup. A crown-making station further encouraged creativity among guests.
Social Media Integration: Neon signs featuring TikTok and COSORI logos provided ideal photo ops, encouraging attendees to capture and share their experiences on social platforms.
Results
The COSORI TikTok Influencer Event was a resounding success, resulting in viral TikTok videos that accumulated tens of thousands of views from participating influencers. The engaging atmosphere and high-quality decorations enhanced the influencers’ content, increasing brand visibility and engagement. Attendees shared their experiences widely, showcasing the products and the vibrant event, contributing to a significant boost in COSORI’s online presence, highlighting and demonstrating key products in the Cosori range.
“Thank you again for pulling this event together so beautifully and within such a tight timeline! Your team’s dedication and attention to detail were exceptional, and I couldn’t be more grateful for all the hard work you put into making it a success. Thank you again, and looking forward to our next collaboration!”
— Stella Shuai, Brand Marketing Manager @ VeSync | Cosori