The Road to CES 2024: FGPG’s Innovations & Future Visions

The Road to CES 2024 - Global Experiential Marketing

The tech world is buzzing with anticipation as CES 2024 draws near, and at FGPG, we’re gearing up for an exciting journey into the heart of innovation. As an experiential marketing agency known for pushing boundaries and redefining the rules of engagement, we’re thrilled to be part of this extraordinary event once again. 

Let’s delve into the world of FGPG’s tech booths & experiences, set to redefine your CES 2024 adventure. Join us, as FGPG’s visionary expertise will not only captivate the CES audience but also illuminate the path to elevate your brand’s experiences.

Embracing Innovation at CES

At FGPG, innovation isn’t just a buzzword; it’s at the core of everything we do. CES has always been our playground for showcasing groundbreaking ideas and technologies that captivate audiences. From interactive installations that defy convention to immersive human-to-human brand activations that transport attendees to new dimensions, our past innovations have set the stage for what’s to come at CES 2024.

One of our hallmark approaches is the fusion of artistry and technology. We believe that innovation isn’t limited to gadgets and gizmos; it’s about weaving together creativity and technology seamlessly. Our past CES exhibits have showcased this synergy, where the lines between art and tech blur. 

A Glimpse into the Future of CES & Tech Trade Shows

The tech landscape is constantly evolving, and so are we. As we look forward to CES 2024, we’re excited to offer you a sneak peek into our latest innovations and future visions. Our team of strategists, producers, and creative minds are hard at work, pushing the boundaries of experiential marketing to deliver experiences that will shape the future.

FGPG’s CES & Tech Experiences

1. WayRay at CES

Wayray Exhibit at CES - Experiential Agency

For WayRay’s third appearance at CES, they had two key goals: boosting brand awareness and capturing more leads despite limited space. FG|PG rose to the challenge, crafting an interactive digital experience that maximized their small booth’s potential. The booth design and interactive engagement left a lasting impression, seamlessly integrating attendees into WayRay’s world. Notably, the collaboration between WayRay and Doosan Bobcat expanded the application of holographic AR technology to construction and agriculture, exemplified by the Add-on Holographic AR Display in the Bobcat loader. 

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2. Carbon

Carbon Exhibit at IMTS - Experiential Marketing

Carbon, the Silicon Valley-based 3D manufacturing leader, sought to elevate brand awareness and introduce disruptive products at IMTS. FG|PG has been orchestrating their exhibit program since 2016, with IMTS being their largest stage. To captivate the 130,000 attendees in a fiercely competitive environment, we designed an inviting, tech-inspired booth. The exhibit featured a tunnel effect representing Carbon’s Digital Light Synthesis technology and showcased a 12-foot-tall back wall with striking visuals. To delve deeper into this remarkable case study and discover how Carbon’s innovative solutions took center stage, click here.


3. Open Drives

Open Drives Exhibit at NAB - Experiential Group

Open Drives, a young and innovative brand, faced the challenge of making a splash at the NAB show. The exhibit needed to accommodate sales meetings, product showcases, and ample storage while truly embodying the brand’s essence. We decided to go beyond static graphics and installed a massive LED screen as an overhead sign, making the Open Drives exhibit a showstopper. The result? Open Drives earned the prestigious “NAB Product of the Year” award. Dive deeper into this remarkable success story by clicking here and discover how we helped Open Drives put their best foot forward.

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4. Mullen

Mullen Exhibit at LA Auto Show - Global Experiential Marketing

FG|PG partnered closely with Mullen, an emergin g EV company to conquer tight timelines and evolving brand needs, resulting in a remarkable Best of Show EV SUV win at the event. Every aspect of the booth experience was meticulously designed to showcase Mullen’s products, accommodate the press for photos, and equip sales teams for success. The space featured a Hero Stage, a Secondary Vehicle Showcase & EV Charging Station, Mullen Lounge Point Areas, Registration Stations & Discovery Zone, a Bespoke Gallery, and a Skateboard Chassis Display – all meticulously crafted to leave a lasting impression. If you’re an EV or automotive tech company looking to show up at CES 2024, you can explore a more in-depth case study by clicking on the below link to discover how FG|PG and Mullen made our mark at the LA Auto Show.

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Join FGPG on Your Brand’s Journey to Success

FGPG stands as your steadfast partner, ready to elevate your brand’s experiences to new heights at CES 2024 and beyond. Our commitment to innovation and the fusion of artistry and technology will ensure your brand not only captures attention but leaves a lasting impression. As we look ahead to the future of CES and tech trade shows, we invite you to connect with FGPG. Let’s collaborate on your next groundbreaking experience and illuminate your brand’s path to success.

For inquiries and to explore the possibilities, reach out to us at or call us at (714) 367-9260. Join us on this journey into the extraordinary world of experiential marketing. Your brand’s future begins here with FGPG.

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