The Current Health Crisis and Its Effects on Experiential Marketing
With travel concerns continuing to rise on a global level, the events and trade show industry is beginning to feel the effects of the current health crisis.
Despite the understandable fear or worry you may be experiencing, FG|PG would like to be your partner in focusing on preparation instead of panic.
If you are concerned that your upcoming event might need to be postponed, altered, or canceled due to the coronavirus, there are steps that can be taken to put an action plan in place. While we recognize and agree that the value of face-to-face interaction and connection is unparalleled, there are other options for keeping your audience engaged and excited about what you have to offer.
FG|PG has extensive experience supporting brands like Epic Games, Facebook, and Oculus with strategies in providing access and reaching localized audiences, which can be particularly effective with the current restrictions on travel. Other proven methods are live streaming and virtual event participation, hybrid events, turn-key pop-ups, samplings, and local press and product launches with targeted media. The strategy is dependent on your specific needs and objectives to offset the loss of the large conference or gathering you had planned.
Because the safety and wellbeing of our clients, attendees, and employees are our top priority, we are constantly monitoring new developments and will continue to reevaluate our steps, actions, and recommendations accordingly.
If you would like to discuss alternate options for your upcoming event, we are ready and available to work with you on the right solution. FG|PG remains committed to ensuring our clients’ continued success and is looking forward to navigating new projects with potential partners in 2020 and beyond.