FG|PG, 2022 In Review

FG|PG, 2022 In Review

2022 was a year to remember. With the world’s economy shifting in various directions and many feeling the financial impact of the late pandemic, it has never been more challenging for brands to connect with consumers. 

As of late, experiential marketers have had to regroup and go the extra mile to ensure they develop campaigns that are not only memorable, but that will attract consumers and lead them to their products. 

Experiential marketing, also known as engagement marketing/consumer marketing, is about creating immersive and interactive experiences that engage customers and create a lasting impression. In 2023, it’s imperative that agencies grasp the shifts in the industry and catch up to the ever-changing landscape of trade shows, brand experiences, and experiential marketing. It’s evident that the world has changed dramatically, but the consumer has changed along with it. Technology is advancing. Marketing strategies and techniques have changed. Therefore, agencies should be on a mission to be the best they can be this year as the industry resurfaces like a phoenix from the ashes.

Staying ahead of the curve is our mission. Our relentless pursuit of the latest trends and tech allows us to tackle any trade show, convention, expo, live experience, or marketing campaign with confidence and flair. Our progressive approach ensures that we always deliver a cutting-edge experience.

As we usher in the second month of 2023, let’s break down some of our favorite campaigns of 2022. These projects serve as excellent examples of how an experiential marketing approach can be used to effectively communicate a brand’s value proposition and create a memorable experience. Whether you are a marketer looking for inspiration or just curious about the world of experiential marketing, this is for you. Let’s dive in and take a look at some of our most innovative and effective experiential campaigns.

5 Top Experiential Marketing Campaigns by FG|PG

1. Marvel Snap—ByteDance at NY Comic-Con

At New York Comic Con, we worked with ByteDance on the Marvel Snap Experience, the popular comic book and entertainment company, that debuted an exciting new experiential booth that immersed fans in the world of their favorite Marvel characters. The booth featured a variety of interactive exhibits and activities, designed to give visitors a truly unique and unforgettable experience.

  • Marvel Snap showcased its experiential booth at NY Comic-Con in the Javits Center in Manhattan.
  • The experience that we brought to life was the “Marvel Snap Virtual Reality Experience,” where fans can put on VR headsets and enter the world of their favorite Marvel characters, from battling villains like Iron Man, to swinging through the city as Spider-Man.
  • Another highlight of the booth was the “Snap into Action” photo op, where visitors took pictures with some of their favorite Marvel characters, such as Captain America, Thor, and Black Widow. 
  • The booth featured a “Marvel Snap Costume Contest,” where fans can show off their own homemade costumes, and a chance to win prizes.
  • The booth also had a dedicated area for fans to meet and interact with some of their favorite Marvel creators and artists, who were on hand to sign autographs and take part in Q&A sessions.

Overall, Marvel Snap’s experiential booth at New York Comic Con 2022 promised to be a one-of-a-kind experience that provided fans with the opportunity to fully immerse themselves in the Marvel universe, and have a lot of fun while doing it.

 

2. Fall Guy’s Epic Games at VidCon

We partnered up with Epic Games at Vidcon 2022, for the Fall Guys: Ultimate Knockout Experience, the wildly popular battle royale video game, showcased an action-packed and immersive experiential booth that took fans on a journey through the game’s colorful world. The booth featured a variety of interactive exhibits and activities that were designed to allow visitors the chance to engage in the world of Fall Guys. 

  • The Fall Guys Experience showcased their booth at VidCon in the Anaheim Convention Center, sponsored by TikTok, for the first time.
  • The central attraction was the “Fall Guys Challenge Course,” where fans can put their skills to the test by navigating through a series of obstacles and challenges, inspired by the game’s iconic levels.
  • Additionally, Fall Guys also hosted a series of live-streamed tournaments in the booth where fans competed against each other, and the winner received a prize and the opportunity to play a game with some Fall Guys developers.

The Fall Guys’ experiential booth at VidCon 2022 proved to be a wild, wacky, and unforgettable experience that provides fans with the opportunity to fully immerse themselves in the game’s universe.

Learn More

 

3. Unreal Fest

We were tasked with creating a cutting-edge, immersive experience for a consumer electronics brand at a major technology trade show. The goal was to showcase the brand’s latest innovations and engage attendees in a dynamic and memorable way. The agency leveraged Unreal Engine, a powerful game development platform, to build a fully interactive, multisensory environment that transported visitors to a virtual world showcasing the brand’s products.

  • The experience was a huge success, attracting crowds of attendees and generating significant buzz on social media. 
  • The agency’s use of Unreal Engine allowed for real-time visual and audio effects, creating a truly immersive experience that was both engaging and educational.
  • Attendees were able to interact with the brand’s products in a unique and memorable way, increasing their understanding and appreciation of the brand’s offerings.
  • Additionally, Unreal Engine’s ability to support multiple simultaneous users allowed for many attendees to participate in the experience at the same time, reducing wait times and maximizing engagement

 

4. eBay at DesignerCon

As part of our collaboration with the brands, the eBay booth hosted King Saladeen and offered fans a chance to get their memorabilia signed and to meet the artist himself. However, the experience offered much more than just a chance to meet a renowned artist.

  •  The booth was carefully curated by us with the goal to attract a wide demographic of attendees in the art and collectibles community. 
  • The space was a 20’ x 30’ hub in the halls of the Anaheim Convention Center.
  • The interactive booth was equipped with engaging activations that allowed attendees to win prizes and interact with the artists. 
  • A lot of the audience that entered the booth consisted of enthusiastic collectors who are invested in the joy and business of collecting toys and designer goods. 
  • The booth surpassed expectations as attendees lined up to meet King Saladeen and left the show with eBay on their mind as the top marketplace for collectibles.

The eccentric space drew the amount of attention that the brand anticipated, and delivered an engaging experience for all that attended. We are happy that we were given the opportunity to join eBay for a chance to build a sense of community through art and collectibles.

 

5. Quinn PR x Regent Faberge

We were approached by Regent Faberge, the luxury jewelry brand, to create a high-impact, memorable brand experience. The goal was to increase brand awareness and drive sales among a targeted audience of affluent consumers.

  • The agency created an immersive, multisensory experience that showcased the craftsmanship, artistry, and heritage of the Regent Faberge brand. 
  • The experience was designed to evoke the glamour and elegance of the brand and to give visitors a true sense of the brand’s commitment to quality and luxury.
  • The experience was a huge success, attracting many visitors and generating significant media coverage. 
  • The agency’s use of creative storytelling and engaging technology effectively showcased the Regent Faberge brand, increasing awareness and driving sales among the targeted audience.
  • Additionally, the agency leveraged the power of social media to amplify the impact of the experience, encouraging visitors to share their experiences and spreading the word about the brand to a wider audience.

2022 was a year of immense change, especially for the experiential marketing industry. Brands faced the challenge of connecting with consumers in a world where the pandemic profoundly impacted the global economy. As we look forward to 2023, the need to embrace the shifts in the industry and stay on top of them has never been more critical. FG|PG takes pride in the relentless pursuit of the latest trends and technology, allowing us to deliver an unforgettable experience that exceeds our client’s expectations. 

Our top experiential marketing campaigns of 2022 offer inspiration and insight into how agencies can create memorable and immersive experiences that engage customers and leave a lasting impression. We look forward to delivering more groundbreaking campaigns that will continue pushing experiential marketing boundaries in 2023 and beyond.

 Learn more about us here.

Wrap Up

2022 was a year of immense change, especially for the experiential marketing industry. Brands faced the challenge of connecting with consumers in a world where the pandemic profoundly impacted the global economy. As we look forward to 2023, the need to embrace the shifts in the industry and stay on top of them has never been more critical. FG|PG takes pride in the relentless pursuit of the latest trends and technology, allowing us to deliver an unforgettable experience that exceeds our client’s expectations. 

Our top experiential marketing campaigns of 2022 offer inspiration and insight into how agencies can create memorable and immersive experiences that engage customers and leave a lasting impression. We look forward to delivering more groundbreaking campaigns that will continue pushing experiential marketing boundaries in 2023 and beyond.

Learn more about us here.

Skip to content