Prepare to experience a festival that’s more than just a festivity of music and entertainment. South by Southwest (SXSW) in Austin is a multifaceted event that attracts the world’s greatest minds in music, film, technology, and more – for a week of pure inspiration and creation.
This iconic festival is not just an event to see your favorite artists perform; it’s a launchpad for world-changing ideas that will impact your industry. SXSW is the ultimate hub of creativity and innovation, with an array of exhibits, panels, and discussions featuring the brightest stars in their respective fields.
What sets SXSW apart from other festivals is its ability to bring together people from all walks of life and all industries in one place. From music lovers to tech enthusiasts, film devotees to entrepreneurs, there’s something for everyone at this ultimate cultural extravaganza.
Whether you’re looking to discover the next most significant trend, network with like-minded individuals, or simply soak up the inspirational atmosphere, SXSW offers the entire package. As we walk through what you can expect from this year’s SXSW, we will touch on the various experiential booths, brand activations, and innovative designs that captivated many in their previous events.
SXSW Film Festival
One of the many festivities one can participate in is SXSW’s infamous film festival. In 1994, SXSW welcomed a new addition to its lineup – the film festival. Since then, it has become a celebration of creation, both in front of and behind the camera, welcoming filmmakers of all levels. While it started humbly with only 600 attendees at a combined film and multimedia event in a downtown Austin hotel, it has blossomed into a major industry event.
The film festival has become a platform for world premieres of blockbusters like 2018’s “A Quiet Place” and immersive activations by television powerhouses like HBO’s “Game of Thrones,” allowing fans to interact with their favorite characters. Winning an SXSW Film Award can propel an indie filmmaker to glory or at least a distribution deal. Don’t miss your chance to join the film community at SXSW 2023.
SXSW Interactive and Gaming Expo
The Interactive and Gaming Expo was introduced alongside the film portion of SXSW. At the time, it was merely a speculative addition to a city focused on music and the arts. However, as Austin’s tech industry blossomed, Interactive quickly became a festival staple, attracting global companies, investors, and visionaries who hoped to be the next big thing.
Twitter was one of the expo’s most significant successes in 2007, leveraging the festival’s buzz to become the social media giant it is today. Similarly, Snapchat achieved similar success in 2016, proving that SXSW was the perfect launchpad for tech companies seeking to make an impact.
While gaming is a more recent addition to SXSW, it has quickly become a major draw, attracting over 50,000 attendees in 2018. Today, it is the leading assembly for serious discussions on Esports and ethics issues. This year’s Interactive festival promises to be just as thrilling, with highlights including the gaming awards, an “arcade bunker” filled with classic games for enthusiasts to enjoy, and a state-of-the-art PC arena for gamers to compete in tournaments and win prizes. Whether you’re a gamer or a tech visionary, Interactive at SXSW is a must-see event showcasing the latest technology and innovation.
SXSW Music line-up and schedule
There’s no denying that music is the beating heart and soul of SXSW, and it’s no surprise given that Austin is known as the “Live Music Capital of the World.” With incredible performances happening all over the city during both weeks of the festival, there’s never a dull moment for music lovers. Everyone wants to be a part of the action, from industry parties to unofficial showcases and local businesses and restaurants.
But the official music performances at SXSW are in a league of their own. Here, skinny jeans replace suits, and spring-breakers flood the streets searching for the next big thing. And this year promises to be no different, with over 240 artists – including influential British new wave band New Order and pioneering German electronic act Tangerine Dream. Atlanta rapper Killer Mike is now on the music roster alongside TikTok rap sensation Maiya the Don and rising Atlanta bedroom-pop act Coco and Clair Clair. And that’s just the beginning; many more artists are still being added to the already impressive lineup of over 2,000 musicians from more than 60 countries.
Whether you’re a fan of rock, pop, hip-hop, or anything in between, SXSW Music has something for everyone. With such a diverse lineup of artists, there’s no telling what kind of music you’ll discover. So get ready to experience the energy and excitement of SXSW Music – the ultimate music festival that celebrates the very best in live music. Check out the full schedule here, and get ready to rock out!
Wrap Up & Attending
As we draw nearer to the launch of SXSW 2023, it’s clear that this annual festival will once again live up to its reputation as one of the world’s most innovative and exciting events. SXSW truly has something for everyone, with an array of sessions, music and comedy showcases, film screenings, exhibitions, and networking opportunities.
But what truly sets SXSW apart is its ability to bring together diverse topics and people, sparking unexpected discoveries and connections that can impact the world. From groundbreaking tech innovations to influential new works of art, SXSW is where ideas come to life and creativity flourishes. We hope to see everyone from all walks of life there for an opportunity to experience the future of entertainment, experiential, and innovation.
We are a unique collective of ambitious makers, doers, and dreamers that work as one to push forward the power of what’s possible.
FG|PG was founded nearly 21 years ago. Today we’re one of the largest woman-owned, WBENC Certified, live, hybrid and virtual experiential agencies in the US. That trajectory isn’t accidental. It’s the result of a commitment to continually evolve, to never stop learning, and to always listen to our clients’ needs.