Product Launch,
Influencer, & Media Event

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Almay Makeup and brand ambassador Rashida Jones hosted an influencer and media event that was all about finding your Happy Place.

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rashida jones almay product launch pop up photo op

Who doesn’t love going to their happy place?

FG|PG partnered with Lippe Taylor and The Happy Place in Downtown Los Angeles to reveal Rashida Jones’ new product line for Almay Makeup. Press, media, and influencers were invited to experience the quirky spaces, test the new product line, and meet with Rashida, along with Almay Executives.

The Happy Place’s larger-than-life installations, multi-sensory immersive rooms, and dozens of moments curated to “Capture Your Happy” created the perfect backdrop for the new partnership between Rashida and Almay. The event was vibrant yet down-to-earth and embodied the essence of what Rashida and Almay are all about.

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