FG|PG Clients Leading the Way and Lending a Hand
At FG|PG, we’ve always been proud of the brands we work with.
From industry giants to rising start-ups, we’ve produced experiences for the best of the best. But the one thing we really hang our hat on is the quality of people we work with.
Our philosophy is simple: everything we do is a product of who we are. Our work is informed and enhanced by an earnest duty to act with integrity. We’ve found that when our team consists of dedicated, genuine, sincere individuals, we naturally align with clients and partners comprised of the same quality of people, and the outstanding work we create together is a reflection of that.
So, it’s no surprise to us that our clients are going above and beyond to help those in need during the COVID-19 crisis because, well, we work with good people. It’s just how we operate! Check out some of the ways they are lending a hand:
Carbon
As the world’s leading digital manufacturing platform, Carbon combines hardware, software, and materials to help companies produce innovative products. As the reality of the coronavirus crisis began to sink in, along with the accompanying dire shortage of medical supplies, Carbon recognized their capacity to help and wasted no time stepping in.
By working with “government leaders and its global Carbon network of customers and partners,” Carbon started designing and producing safety equipment, face shields, and testing swabs as quickly as they could. Watch their video below to see firsthand how they capitalized on their world-class resources to help.
Hallmark
As a staple in many homes across America, Hallmark (parent company of Crown Media Family Networks) and Hallmark Channel are bringing joy and a sense of normalcy to audiences of all ages even while times are tough. Despite the fact that their movies and TV shows are probably relief enough, they decided to do just a bit more to help by donating two million greeting cards to encourage people to “connect with loved ones and others in this time of social distancing.”
They’ve also began sharing videos with the hashtag #CareEnough that show their most prominent stars thanking front-line workers, imparting messages of hope and positivity, and welcoming viewers into their homes with workout videos, DIY ideas, and musical performances.
Reach out to someone you care about today to remind them that they are not alone. We will get through this. ? #CareEnough @nikkideloach pic.twitter.com/zzMuFdP7xv
— Hallmark Channel (@hallmarkchannel) April 21, 2020
From @LauraOsnes, @RyanPaevey, @TrevDon & all of us here at #HallmarkChannel – thank you. We are so grateful to all of the essential workers. Help us send thanks using the hashtag #CareEnough. ? pic.twitter.com/LJYhfhaMhf
— Hallmark Channel (@hallmarkchannel) April 21, 2020
The North Face
Global clothing brand The North Face has always had a mission to maintain and celebrate the world around us while encouraging people to explore and providing the best gear to do so. While exploration has been put on a slight pause, they have stayed true to that mission by committing $1 million through their social impact and advocacy platform, Explore Fund, to support outdoor communities across the globe.
They are also actively looking for additional ways to lend a hand and have donated 60,000 gloves to first responders and front-line workers in their home state of Colorado and facilitated virtual masterclasses to bring the outdoors inside to consumers at home.
Tito’s Handmade Vodka
Tito’s Handmade Vodka has been “making a product that brings people together” for more than 20 years. As a company that’s witnessing the financial struggles of this pandemic first hand – with the restaurants and bars that serve their product closed almost everywhere – they have donated $2 million to organizations helping those in the service industry, as well as other areas of need.
Tito’s Handmade Vodka has also been working tirelessly to produce hand sanitizer, a supply in especially high demand during this crisis. Having already donated over 25 tons, they are continuously working to increase their productivity and provide as much of this critical product as possible.
1/2: With endless gratitude, Tito’s is making an immediate donation of $1 million between four organizations — @COREGives @USBGNCF @SouthernSmokeTX & @WCKitchen — focused on those in the service industry affected by the current pandemic. Learn more at https://t.co/JL9Z9lGxZm. pic.twitter.com/Vg0VjFO3KI
— TitosVodka (@TitosVodka) March 21, 2020
Riot Games
Riot Games is also doing everything they can to provide financial support during the COVID-19 crisis. With an $800,000 donation to Los Angeles-based non-profits, the company and its founders are making an impact on the local community.
400,000 FDA-approved masks are going to healthcare workers in hospitals in the US, UK, and Singapore! None of this would have been possible without you and our amazing partners: @riotgames @valvesoftware @astralisgg @Cloud9 @G2esports @OGesports @teamsecret pic.twitter.com/MvtJjj8TIx
— Secretlab (@secretlabchairs) April 16, 2020
Riot Games donates over $800,000 for Los Angeles COVID-19 relief https://t.co/CfPnB2m0L3 pic.twitter.com/SYzBlZ4h1P
— Daily Esports GG (@DailyEsportsGG) March 26, 2020
With so many companies doing awesome things, we couldn’t possibly cover them all, so be sure to check out some of our other clients that are helping the community:
Activision Blizzard
Godiva Chocolate
Qualcomm
Techland
Pokemon
We are incredibly proud to have worked alongside each of these outstanding brands and are inspired by their actions during this unprecedented time.
While we can’t wait for the day we’re able to produce in-person events for them again, we’re excited to continue tackling this virtual space and have a few tricks up our sleeve that we’re ready to deploy in the meantime. Reach out if you have been impacted by event cancellations and are looking for support in hosting your next virtual experience.
And stay tuned!
We will be highlighting more good news and positive actions from our clients on our social channels throughout the month of May. Be sure you’re following us to keep the good vibes coming!
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We are a unique collective of ambitious makers, doers, and dreamers that work as one to push forward the power of what’s possible.
FG|PG was founded nearly 21 years ago. Today we’re one of the largest woman-owned, WBENC Certified, live, hybrid and virtual experiential agencies in the US. That trajectory isn’t accidental. It’s the result of a commitment to continually evolve, to never stop learning, and to always listen to our clients’ needs.