In October 2021 CLOUDINARY held their annual ImageCon Conference.
This conference serves as a forum for users, vendors, clients and employees to showcase use case scenarios, product development pipeline and overall success using the Cloudinary platform. Guest speakers came from companies like Bombas, National Geographic Live, WordPress VIP, Minted, GettyImages, Lastminute.com, MediaVine, Dolby, Apartment Therapy, Bizzabo and Contentful. Registrants hailed from 107 countries across 6 continents.
Pre-event strategy
We built and delivered hundreds of social media and web banner ads for the event as well as writing and creating a pre-event hype video which lived on social, youtube and the homepage of the conference itself. As a result there were 1700+ registrants this year, 50% more registrants than the prior year and 50% of attendees attended more than one session.
International Remote Recordings
With an international client base we needed to organize pre-records for most of the sessions, sending out 30+ at home green screen recording kits around the globe and editing the sessions for delivery. Then bringing those same speakers back in live the day of the event to host and answer the Q&A sessions that followed the presentation.
Elevated Level of Production
The previous years event, and fist virtual version, saw zoom style video and discussion. We wanted to take that to another level by incorporating news room style graphics, split screen views, lower thirds and live switching. This gives the user the feeling of watching something professionally produced and increases engagement and view time. As a result the average session rating was 4.7 out of 5, with the average view time of each session being over 80%.
Post Event strategy
After the event we created a recap sizzle video, as well as a post event infographic that was shared on social media to drive users to view the sessions on-demand, or to view them for the first time if they couldn’t make the original event.
The results of the show as a whole drove client engagement and customer demand seeing a push of over 200 new sign-ups to the service.
