Natural Impact. Real Results: Standing Out at Natural Products Expo West
Natural Products Expo West is where brands go to be discovered, challenged, compared, and remembered. It’s crowded, competitive, and fast-moving — and a basic booth won’t cut it.
FGPG partners with natural, organic, wellness, supplement, personal care, and better-for-you CPG brands to create exhibits that do more than look good. We design experiences that attract buyers, move product, and prove ROI.
Because on the Expo West floor, design needs a job description.
We Don’t Just Build Booths — We Build Buyer Journeys
Great exhibits don’t happen by accident. They’re choreographed.
We focus on: traffic flow that pulls buyers in with intuitive sampling experiences. We develop clear product storytelling into natural transitions to meaningful conversations, while ensuring lead capture that feels human, not forced.
The goal isn’t activity. The goal is outcomes that set up your company for success.
Sustainability That Shows Up in Real Life
Expo West is where sustainability claims are put under a microscope. Our fabrication approach prioritizes modular systems that can be reused and reconfigured, eco-preferred materials and efficient shipping and lightweight engineering. Some say, “greenwashing décor”; we say that sustainability is built into the way we produce.
Sampling Flow That Actually Converts
Expo West runs on sampling — but the difference between buzz and results is flow.
We design sampling experiences that keep energy high without creating gridlock, move curious tasters smoothly toward your story while making education feel effortless and natural, with the goal to transition qualified buyers into real conversations and conversions.
The outcome: more trial, clearer storytelling, stronger leads — without the bottlenecks.
Why FGPG
Because you need a partner who understands the pace of the industry, the pressure of Expo West visibility, the reality of sampling chaos, the importance of sustainability credibility, and that ROI isn’t optional.
We’re builders, producers, strategists, and problem-solvers — focused on creating experiences that people remember and teams can measure.
Expo West is more than a show, it’s a launchpad.
Ready to start planning your next standout exhibit? Get started with FGPG today and create an experience that earns attention — and delivers results long after Anaheim.