Team FG|PG Rolled Up To MJBizCon On A Mission
The world’s largest B2B cannabis industry event takes place annually in Las Vegas. MJBizCon attracts a global audience of cannabis entrepreneurs and has been rapidly expanding since launching in 2012. It feels like the entire cannabis industry is in attendance. The energy is electric!
This year FG|PG was the experiential marketing agency of choice for leading brands that included WAYV, Vana, Grow Generation, and Hyrdrofarm. We were also stoked to sponsor the MJBizCon Beer Garden, which was packed from show open to close, providing attendees with a great place to network and enjoy a tasty brew.
Check out the brand experiences below to catch a glimpse of the action!
Opening Night Was All About WAYV’s VIP Party At The Palms
WAYV is setting a new standard in supply chain logistics. Their breakthrough technology automates and streamlines the entire B2B process. Everything including transport, sales, and payment are all managed through a website that integrates regulatory and compliance checks to deliver a one-stop, on-demand fulfillment experience for California’s exploding legal cannabis industry.
Without a formal presence on the show floor, it was important for the industry leader to make their presence known and support their growing list of top quality partners. The Two-Story Sky Villa at The Palms was the perfect location for WAYV’s exclusive opening night party. Partner product was featured throughout the villa and there was plenty of room for dancing and networking. Fun photo-ops, a live DJ and muralist, thoughtful lighting, a breathtaking view, craft cocktails, and exquisitely prepared lite bites delivered an unforgettable evening.
Muncheez Rebrands As Vana
Realizing the opportunity to support cannabis brands with full-funnel marketing, branding, and product fulfillment, Vana chose MJBizCon to debut their latest offerings Vana Reach, Vana Digital Commerce, and Vana for Business. Rebranding an established company can be a challenge but the teams at Vana and FG|PG worked collaboratively to ensure a smooth launch. The minimal and sleek 10×20 booth used color, sophisticated finishes, and clearly defined spaces to reflect their brand’s bold new vision while driving focused business conversations.
GrowGeneration Educates The Pros
As the largest supplier of hydroponic equipment in North America, GrowGeneration leverages its presence at MJBizCon to meet with existing clients, generate awareness amongst new prospects, and demo their latest and greatest products and techniques. Having recently gained approval to begin trading on the Nasdaq Stock Exchange, the team at GrowGeneration was excited to connect with their customers in person at MJBizCon.
Hydrofarm Lights Up The Competition
Pretty much everyone in the cannabis industry knows Hydrofarm. With a 40-year proven track record of empowering growers, they continue to offer innovative hydroponic solutions coupled with professional on-time service and delivery to make their customers’ efforts easier and more productive. Hydrofram has a robust trade show program that makes use of a reconfigurable modular exhibit. They deploy their largest footprint at MJBizCon to showcase their latest lighting systems and ensure all of their clients and partners have a comfortable space to connect.
FG|PG Beer Garden FTW
Based in Southern California, FG|PG is a proud supporter of the legal cannabis industry. With an expanding client list of established cannabis industry veterans and savvy tech start-ups alike, we are thrilled to offer our trade show and event expertise to brands pioneering this emerging industry. We understand how much is at stake for exhibitors, attendees, and show management, so we decided to join forces with MJBizCon to demonstrate our appreciation. Replete with a rotating bar serving craft beer and cocktails, a slew of picnic tables for impromptu meetings, and green-screen photoactivation, the FG|PG Beer Garden was the experiential destination of the show.
We are a unique collective of ambitious makers, doers, and dreamers that work as one to push forward the power of what’s possible.
FG|PG was founded nearly 21 years ago. Today we’re one of the largest woman-owned, WBENC Certified, live, hybrid and virtual experiential agencies in the US. That trajectory isn’t accidental. It’s the result of a commitment to continually evolve, to never stop learning, and to always listen to our clients’ needs.