FG|PG: Experiential Marketing Agency and Petersen Auto Museum Partner Up for New Tesla Exhibit
Petersen Museum’s latest automotive exhibit is a comprehensive look at one of the most influential innovations of the modern car world. “Inside Tesla: Supercharging the Electric Revolution” offers an inside look at Tesla’s past, present, and future. This past weekend, FG|PG, an experiential marketing agency, and the Petersen Automotive Museum celebrated the opening of the Tesla Exhibit, and the public can now experience the display on the museum’s first floor.
Here, visitors can immerse themselves in Tesla’s history, from its early and humble beginnings to its rise as an international leader in electric vehicles and clean energy technology. Ultimately, integrating automotive appeal, technological innovation, and an intricate design process, the new exhibition seeks to convey how Tesla rose and how the company plans to continue reaching new heights.
The Tesla Exhibit is a unique glimpse into the convoluted process that creates an automotive icon. Visitors can spot early prototypes and rare models, all while being walked through the floor by immersive displays.
Beyond automotive, visitors can indulge in a wealth of information and demos that tell the story of Tesla’s energy ecosystem, manufacturing automation, Autopilot, and Full Self-Driving expertise, plus one-off projects with SpaceX, The Boring Company, and Hyperloop. FG|PG designed the Tesla Exhibit for you to experience how the leader of electric vehicles came to be.
How Tesla Defined a New Era for the Auto Industry
Today, walking through any major city is impossible without seeing a Tesla vehicle or an electric vehicle charging station. The electric vehicle revolution began with the birth of Tesla and its goal to push clean energy technology through the mass adoption of electric vehicles. It begs the question, how was Tesla capable of transforming the auto industry, putting CEO Elon Musk at the top of modern-day innovators, when so many others have failed? It’s simple. Tesla began with a unique approach.
Tesla Motors was founded in 2003, named after the inventor Nikola Tesla, a pioneer of alternating current and the kind of motor used in the tzero. Most investors passed on the project. As another tzero enthusiast, Musk became Tesla’s leading investor and its chairman. Unlike previous electric cars, such as General Motors’ EV1 model, Tesla was the first to use lithium-ion batteries and developed its innovative battery packs. These would give its first model, the Roadster, an unprecedented range, and power: it would do 0-60mph in 3.9 seconds and cover 245 miles on a single charge.
Their unorthodox approach and Tesla’s founding vision were unique in comparison. The brand aimed to build sleek, stylish cars with zero engine emissions that would not just attract tech nerds and the environmentally conscious community.
The first model proved that electric cars were feasible and made them desirable globally. Tesla reinvented the assembly line, designing, building, and selling cars. The brand developed its supply chain: custom-built its own electric engines, battery packs, and self-driving tech, even its glass. Elon Musk’s goal isn’t just to sell the most cars; he wants to pioneer a global transition to clean energy.
In 2016, he opened a “Gigafactory” making battery packs with Japan’s Panasonic in Nevada. Tesla now has a car-charging network and a solar power arm, SolarCity, too. Progress in recent years has been startling: Tesla increased production from 120,000 vehicles in 2017 to 350,000 in 2018, though it still made a £1bn loss. In 2020, it delivered 499,950 cars, overtook Toyota as the world’s most valuable car company, and made a $330m profit in the third quarter alone.
FG|PG & Petersen Automotive Museum Collaborate To Launch Tesla Exhibit
On Saturday, November 19, 2022, the Petersen Automotive Museum held a private screening to mark the completion of the Tesla Exhibit that is now open to the public from November 2022 to October 2023. Petersen’s experiential marketing partner, FG|PG, and the Tesla team coordinated the most comprehensive collection of Tesla products ever seen. The entire showcase is displayed on the first floor of the museum. Other exhibits include Hypercars: The Allure of the Extreme, Andy Warhol: Cars From the Mercedes-Benz Art Collection, and Cars of Film and Television.
Inside Tesla: Supercharging the Electric Revolution looks back at the company’s story from humble startup to EV juggernaut and explores the range of its products, the intelligence of its manufacturing capabilities, and its undeniable impact on the modern automotive landscape. What can one expect to see in the exquisite collection of Tesla products? More than just EVs are displayed and showcased at the Petersen Automotive Museum.
Some of Tesla’s most innovative vehicles are on display, tracing back from the company’s roots to some of the most high-performance cars it has ever brought to testing or the market. The exhibit features an immersive display of company accolades, early projects, and continuing teases of vehicles Tesla has tried to get to the market in the past few years but has not yet.
released. Therefore, visitors have the opportunity to see unreleased prototypes. We will walk through what we saw on opening night and how FG|PG, Petersen, and Tesla have redefined what it means to create an immersive automotive exhibit.
Inside the New Tesla Exhibit
Tesla Motors’ incredible growth to become the world’s most valuable carmaker could mark the start of a new era for the global auto industry, defined by a Silicon Valley concept of software that is overtaking outdated manufacturing approaches.
FG|PG utilized the collection of electric vehicles to curate an immersive exhibit highlighting all of Tesla’s company milestones. Below, you will witness some of the most break-taking displays you can expect to see at the Tesla Exhibit.
Tesla Cybertruck Prototype
The 2019 version of the Cybertruck won’t be the one that ultimately is delivered to customers when it is finally built next year, but it has a rich story. Tesla unveiled the Cybertruck in Hawthorne, California, in November 2019, which was an eccentric experience. Nothing went according to plan, as the unbreakable Cybertruck windows broke, the truck’s design is ultimately not what Tesla will deliver to customers, and everything from pricing to powertrains has changed.
Original Tesla Roadster
While many Tesla fans and enthusiasts have likely seen the Original Tesla Roadster, it would only be a proper Tesla history exhibit with this vehicle. A symbolic car encapsulating the company’s darkest days, a far cry from today, where the automaker is financially secure, the Roadster would either sink or swim Tesla. Fortunately, it was the raft Musk, and other early executives, needed.
Despite being dated as a 2020 vehicle since its unveiling, Tesla has failed to start manufacturing the new Roadster. With many awaiting some development updates. The $250,000 vehicle is expected to hover as well.
Other Tesla Roadsters on Display
Amongst the other Roadsters on display at the Museum, the 2005 prototype of the Roadster, which hails back to Tesla’s earliest projects and ventures into electric vehicles. More recently, the 2020 ‘Next-Gen’ Roadster is on display. Despite this exciting development, the presence of this vehicle, in particular, might sting a few Petersen visitors.
The video below is a brief look at what the displays look like and teases fans with the immersive displays included in the experience.
CEO of Tesla, Elon Musk Shares the Opening of the Tesla Exhibit
The opening of the Tesla Exhibit was announced by its very own CEO, Elon Musk on Twitter. The post has been viewed by 5 million people. The event spelled success as many turned out to the opening ceremony to be the first to experience the historical walkthrough.
Inside Tesla exhibit at Petersen Automotive Museum opens tomorrow pic.twitter.com/qU3IickfBw
— Tesla (@Tesla) November 20, 2022
To learn more about how to attend, visit here: https://www.petersen.org/tesla