Cloud Computing: How Digital Collaboration is Innovating Industries

image of several laptops on a desk with miscellaneous items working together via cloud computing

Cloud technology and computing have sparked a race to keep up with the speed of innovation within the digital and virtual workspace.

“The key is the cloud”, as many experts from various industries have confidently emphasized. But where has this explosion of popularity to integrate cloud networks with digital strategies derived from?

As technology continues to evolve rapidly, so has the competitive landscape of virtual and digital collaboration. It has become increasingly difficult for bands to keep up with the bandwidth that the newest technological innovations bring us. As a result, organizations are now tapping into the potential of cloud networks, exploring opportunities to increase productivity, efficiency, and scalability in all areas of their business. Cloud technology will inevitably be at the core of every brand strategy to stay competitive and reach its milestones in a post-pandemic era. FGPG shares insight into Cloud Technology, how it’s changing the way we manage our brands, and its impact on the experiential marketing environment.


What is Cloud Computing?  

Our past technology that once thrived, floppy disks, USB storage drives, memory cards for gaming consoles, and even saving on your local hard drive, are all now reminiscent of a simpler time. Today, none of the previous technological innovations that were once revolutionary are necessary or needed anymore for executing strategies and reaching your brand’s goals. The competitive advantage in this area is so high that failing to meet the switch to cloud networks can, unfortunately, leave brands and whole industries behind. Therefore, we must understand how the technology works and how a brand can leverage the power of cloud computing to ease into the new digital age.

Although “the Cloud” is not a new technology, it continues to evolve into a more intelligent and powerful technology, but what does the tech actually mean for business?

According to Google, cloud computing is the on-demand availability of computing resources as services over the internet. It eliminates the need for enterprises to procure, configure, or manage resources themselves, and they only pay for what they use. There are three types of cloud computing models:

  1. Infrastructure as a Service (IaaS): offers compute and storage services
  2. Platform as a Service (PaaS): offers a develop-and-deploy environment to build cloud apps
  3. Software as a Service (SaaS): delivers apps as services


IaaS offers enterprises flexibility, efficiency, and security at a cost-effective rate by providing brands access to their resources and latest tech without worrying about limited infrastructure. As cloud computing continues to dominate and integrate with our workspaces, the various applications of the tech continue to expand.


How is Cloud Changing Industries, Experiential Marketing, & Others

Besides having a reliable and flexible infrastructure, why are industries shifting to cloud platforms for their business? Cloud’s capabilities allow its resources to fluctuate up or down to meet any demand universally. They have been shown to decrease costs exponentially since brands are only charged by their cloud service provider when they use the platform. This allows organizations to tap into the unique collaborative systems in various locations. In an international society influenced by deadlines and expanding community, the switch to the cloud is vital for all industries to consider. Whether you’re a small brand or a large one, transitioning to cloud services has allowed significant companies to adapt by improving the management of interruptions, recreating their models, and boosting the delivery of their services.

What does the Cloud mean for the experiential event industry? How are companies leveraging the cloud to extend their experiences, trade shows, exhibitions, pop-ups, and even conventions? The event and entertainment industry is a top supporter of all the latest technology, especially cloud computing. It offers an international platform for a rapidly growing media library for various distribution channels, media formats, and consumption models. As content streaming and live video rise, delivering content to consumers as quickly as possible has become a top priority. However, getting more content to more people is increasingly complex, but with a cloud base, brands can shorten the time between camera lens and screen. Ultimately, the experiential marketing industry has a powerful tool they can depend on to reach their brand milestones effectively.


The Benefits of Cloud Service in Events & Business

Today, digital data has reached its peak and continues to grow. It isn’t easy to keep all the data safe and handy for workflows in any industry. Aside from cutting costs and providing flexibility for all business areas, there are many other benefits and opportunities Cloud can provide.

Although many businesses would still choose physical data centers, space limitation becomes an issue, and cloud architecture solves this. Cloud allows for seamless data storage without the need for a lot of physical space. Additionally, integrating the internet of things with cloud computing improves the user experience, speed, and security of the internet network that is established for your brand.  

If the cloud continues to develop, the need for physical hardware will be drastically minimized. As a result, VMs or Virtual Machines will allow the automation of data analysis and interpretation will be implemented. The cost of physical infrastructure and software will be greatly decreased, and will eventually not require human intervention. This allows brands to focus on ways to scale their business without having any interruptions in their procedures.


The Future of Cloud Computing

There’s no question that cloud technology allows brands to scale and adapt quickly by accelerating innovation, driving business agility, streamlining operations, and lowering costs.  The latest advancements will not only aid brands in their data infrastructure conflicts but will influence their improved, long-term growth. 

Team collaboration and communication are at the core of many brands, and cloud computing can offer team members in any location with fast, easy, and reliable collaboration. The future will consist of many internet services dependent on cloud technology, and soon enough physical infrastructure will no longer be capable of supporting businesses. In essence, cloud networks will provide new ways of working, operating, and running a business because of their performance and adaptability. Ensure that your brand is up-to-date with the latest technology to secure your position when the complete shift to cloud computing occurs. The experiential marketing sector will see a huge transformation in every area that involves the Metaverse, Internet of Things (IoT), and virtual or hybrid experiences.

Skip to content