As a long time partner to the Petersen Automotive Museum, FGPG was challenged to create an exhibit that brought to life the total essence of Porsche throughout its history. This included showcasing a wide assortment of Porsche vehicles in a way that gave people access but kept certain vehicles themselves safe from harm, inspired education about the many engineering details that go into the vehicles, and included videos and multi-media to round out the story.

We designed an elegant and minimalist exhibit that allowed Porsche vehicles to take center stage while leveraging every usable element of the museum infrastructure. Super graphics cascaded across long walls. Info displays and photography enabled car enthusiasts to learn more at their own pace. Multimedia displays, including videos, provided a deeper understanding of Porsche’s design principles and engineering. Curated vehicle displays in different zones of the exhibit showcased Porsche’s evolution, allowing visitors to engage with the brand’s technology firsthand.

Modeled after the Cosmic Cube within the game, as people stepped inside our giant Collectors Cube, they were instantly transported into a mind-bending, game fueled, cosmic content capture ride. We utilized digital screens hidden behind two-way mirrors, showcasing over 50 pieces of custom animated content and 200+ Marvel SNAP cards. A 360° soundscape featured SFX and authentic character voiceovers. Mirrors across every surface made it feel like you were drifting in infinite cosmic space; moving through a star portal; on a fast moving never-ending card powered elevator ride; and at the center of a live “in-game” card battle. It was all designed to ensure attendees, and TikTok and gamer influencers, could capture content from every angle, creating endless variations that they then shared across the digital and social landscape.

• The “We Are Porsche” Exhibit has been one of the most visited exhibits in the Petersen Automotive Museum line up

• The launch event generated industry press among auto enthusiast publications and beyond