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Freeman Beauty
Product Launch,
Influencer, &
Media Event

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We designed and produced a luxury influencer and media event
coupled with an exclusive slumber party.

At a private penthouse above Sunset Blvd., media and influencers struck a pose and found their “mask match.”

The moment FG|PG discovered the product line for Freeman Beauty’s PR Event in Los Angeles, we knew the exact direction to take the Social Media Influencer and Media Event.

As media and brand influencers entered the private penthouse location above Sunset Blvd. in West Hollywood, CA, they were greeted with custom photo-op product displays, estheticians to educate and help them find their “mask match,” a 40’ gliding balloon sculpture, brand-inspired floral arrangements, craft cocktails, and light bites.

Upon leaving The Freeman Hideaway, select influencers were invited to a luxury overnight experience a few blocks away at the SLS Beverly Hills. Each suite was decorated to complement The Freeman Hideaway and provide guests with a magical, hotel slumber party.

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